This multimedia campaign leveraged social, paid, programmatic, CTV, and Out of Home to encourage El Paso Electric customers to switch to energy-saving appliances and fixtures.

We highlighted two main opportunities to earn money: In the short term, El Paso Electric offered rebates to customers who made upgrades. In the long term, the energy saved by these upgrades leads to lower electric bills.

All our metrics confirmed that this campaign was a huge success. We saw great engagement, increased enrollment in the energy efficiency program, and industry recognition from the Communicator Awards.