We wanted a playful approach to these ads. We leveraged numerous illustrated assets and a custom logo and Texas Shrimp mascot, Shrimpson.

Following in-depth research focused on Texan consumers as well as retailers and restaurant decision makers, the campaign integrated powerful branding, strategic messaging, and media engagement to maximize impact.

This ongoing campaign uses video, animation, print, and digital design to highlight the advantages of buying and eating shrimp caught in our own backyard. We produced commercials, digital ads, and even online recipes to convince shoppers to ask for Wild Caught Texas Shrimp the next time they were at the store or out to eat.

Wild Caught Texas Shrimp doesn’t have to travel as far or travel as long. It is fresher and tastes better. It supports Texas fishermen. Whether you’re buying it from the grocery store or ordering from a restaurant, Wild Caught Texas Shrimp is always the right choice.