"Caught Here, Not Brought Here"

Client:

Wild Caught Texas Shrimp

The Wild Caught Texas Shrimp Campaign is a two-year effort created by Hahn and the Texas Department of Agriculture to elevate the Texas shrimp industry by addressing the growing competition from imported, farm-raised shrimp, which launched in October 2024.

The Approach

We wanted a playful approach to these ads. We leveraged numerous illustrated assets and a custom logo and Texas Shrimp mascot, Shrimpson.

Following in-depth research focused on Texan consumers as well as retailers and restaurant decision makers, the campaign integrated powerful branding, strategic messaging, and media engagement to maximize impact.

Next project

"Bring It Home"