"The Rebate Fairy"

Client:

Oklahoma Natural Gas and Texas Gas Service

ONEGas came to us to update a rebate campaign we had been working on for several years.

The previous campaign highlighted the huge rebates customers could earn as well as the long-term savings made possible by more efficient appliances.

This time around, we also wanted to highlight the ease of enrolling in the program and applying for rebates.

The Approach

This campaign had a pretty sizable budget so we were able to let our imaginations run a little more wild. We asked: "How can we illustrate the ease with which customers can enroll in this program?"

Almost instantly, the idea poofed into our heads: "It's so easy, it's like magic." Thus, the Rebate Fairy was born. She's a helpful little sprite that helps you replace your less-efficient appliances and gives you a big fat check to boot.

We pulled out all the stops in terms of special effects, working with numerous external vendors to bring the Rebate Fairy to life.

Next project

"Better Look North"